In order to understand the growth of the furniture industry, looking at the success stories will provide a better insight. Examples include the introduction of the app by Jerome’s which brings real- time website experience to the shoppers within the store, with the review, video, email- subscription features. June 2017 witnessed the growth of The Room Place with the opening up of the twenty-fifth and the largest store with a support of 100,000 square foot warehouse. Other success stories of the growth of the furniture industry are marked by the stories of City Furniture, with the plan of creation of the largest expansion in the company history with a modern 28,000 square foot concept. Financing technological support in the furniture market is quite common in the industry, as the example of Ashley with an investment of $300 million in AR and VR merchandising concepts.